Education

University of Virginia, Class of 2016

College of Arts and Sciences – Cognitive Science; 3.4 GPA
August 2012 - Present
Charlottesville, VA

Work Experience

SocialCode

Account Manager June 2017 - present
Associate Account Manager  June 2016 – June 2017

  • Drove data driven strategy, analysis, and upselling as a primary account manager on the VISA, JPMorgan Chase, Michael Kors, DanoneWave, and SolarCity accounts. Led end-to-end planning, execution, and reporting on social media advertising initiatives across multiple platforms (Facebook, Instagram, Snapchat, Pinterest, YouTube, etc)
  • Managed campaigns, presented media plans and wrap ups, led weekly client calls, handled email communications
  • Lead the creation of an internal “Test and Learn” playbook for all accounts across the company to adopt, working closely in collaboration with product team and platform team
  • Spearheaded multiple Facebook beta testing opportunities to provide learnings and initial case study results:
    • Launched the In-Stream video test, achieving a 7x decrease in cost per video view
    • Promoted Facebook livestreams for VISA during the Super Bowl, driving 14x to 41x higher engagement rates, and culminating in an internal POV and Facebook auction guide to Livestreams promotions
    • As the account lead on SolarCity, had highest investment level of $1 million in 2016 to prove out effectiveness of Lead Generation ads, a key product focus for Facebook platform reps

 

Virginia Advertising

Media Planner and Creative Producer
December 2015 - Present

  • Research different databases to decide how resources should be allocated to which media channels to reach target goals most effectively and provide the most RO
  • Design final competition book and creative campaign executions using Adobe Photoshop and InDesign

 

Radical Advertising and Promotions, LLC                                                                                          

Strategist and Project Leader
January 2014 – Present

  • Conducted market research and marketing mix modeling, managed email campaigns and public relations
  • Communicated with clients to provide weekly deliverables and maintain strong customer relationships
  • Created designs and media presentations using Adobe Software (Photoshop, Illustrator, InDesign, Premiere Pro)

 

Dreyfus Advisors, LLC

Market Research Assistant
November 2015 - Present

  • Adapted market research reports and designed visuals for client presentations slides
  • Analyzed survey results by taking banner from study, studying the data and charting up insights

 

Jocassee Capital

Branding and Marketing Associate
October 2015 - Present

  • Created branding and marketing materials for a start-­ ­‐up hedge fund through a collaborative process
  • Researched industry standards for logos, one-­ ­‐pagers, presentations, and business cards for designs

 

FSAStore.com

Digital Content Marketing Intern
June 2015 – August 2015

  • Analyzed data and recommended strategy using VLookups and Pivot Tables in Excel
  • Designed Infographics and wrote blog posts for FSAStore and HSAStore blogs
  • Presented detailed social media campaign ideas for Facebook, Twitter, Pinterest

 

Beltology

Social Media and Digital Branding Intern
March 2015 – August 2015

  • Created and implemented social media strategy for Facebook, Pinterest, and Instagramz
  • Collaborated with Head of Digital on digital strategy, brand image, optimum channels
  • Grew Instagram followers for @Beltology from 10,000 to 12,000 and @BarbersAndBaristas from 0 to 800

 

Commonwealth Joe Coffee 

Growth Hacking Intern
September 2014 – December 2014

  • Increased SEO rankings by changing meta data and headlines on backend of Shopify site
  • Improved checkout language and process to maximize conversion through analyzing competitor checkout pages
  • Generated and analyzed Facebook advertising campaigns for coffee products; resulted in 17,500 impressions, 72 clicks, 51 conversions, a 71% conversion rate

 

Shoptiques

Graphic Design and Operations Intern
May 2014 – August 2014

  • Designed boutique email mailings and promotional banners for webpage using Adobe Photoshop
  • Photographed, edited, and authored street style blog The Muse
  • Found 300+ sales leads over the course of the summer for sales team

AlleyNYC

Marketing and Communications Intern
June 2014 –August 2014

  • Collaborated with SquadUp event organizers and AlleyNYC members 
  • Photographed, and wrote editorial pieces for weekly startup showcase events and speaker events

Extracurriculars

Virginia Consulting Group

Co-Founder and Vice President
January 2014 – January 2015

  • Contacted and communicated with startup clients from cities all over the US 
  • Led project teams to find business solutions for startups using the design thinking framework
     

Alpha Kappa Psi, Professional Business fraternity

Technology Officer
Fall 2013 – Present

  • Shaped direction of brotherhood with executive board, update chapter website regularly
  • Educated incoming members on consulting cases, marketing presentations, stock pitches, venture capital pitches, alumni networking, and more
     

Hackcville Media

Senior Producer and Marketing Manager
September 2013-present

  • Managed video production and storytelling from videotaping to video editing using Adobe Premiere Pro
  • Scheduled social media posts using Hootsuite when new content was published
     

Entrepreneurship Group at UVA

Vice President
November 2013 – May 2015

  • Organized speaker events and alumni meet-ups, tapping into UVA's entrepreneurial network
  • Coordinated student trips to startup offices in major cities like DC, NYC, Richmond, etc

Inkstone Literary Magazine

Editor-in-Chief and Production Manager
September 2013 - May 2015

  • Managed process of collecting submissions and entire production of magazine from design to print
  • Planned end-of-year reception event, handling venue, catering, and marketing efforts