Education

University of Virginia, Class of 2016

College of Arts and Sciences – Cognitive Science; 3.4 GPA
August 2012 - Present
Charlottesville, VA

Work Experience

PInterest

Account Manager July 2018 - present

Drive strategy and growth through partnering with clients and agencies to launch and manage Pinterest campaigns. Responsible for performance and achieving client business goals, as well as hitting internal revenue targets each quarter to drive year over year growth for the platform.

SocialCode

Account Manager June 2017 - present
Associate Account Manager  June 2016 – June 2017

  • Drove data driven strategy, analysis, and upselling as a primary account manager on the VISA, JPMorgan Chase, Michael Kors, DanoneWave, and SolarCity accounts. Led end-to-end planning, execution, and reporting on social media advertising initiatives across multiple platforms (Facebook, Instagram, Snapchat, Pinterest, YouTube, etc)

  • Managed campaigns, presented media plans and wrap ups, led weekly client calls, handled email communications

  • Lead the creation of an internal “Test and Learn” playbook for all accounts across the company to adopt, working closely in collaboration with product team and platform team

  • Spearheaded multiple Facebook beta testing opportunities to provide learnings and initial case study results:

    • Launched the In-Stream video test, achieving a 7x decrease in cost per video view

    • Promoted Facebook livestreams for VISA during the Super Bowl, driving 14x to 41x higher engagement rates, and culminating in an internal POV and Facebook auction guide to Livestreams promotions

    • As the account lead on SolarCity, had highest investment level of $1 million in 2016 to prove out effectiveness of Lead Generation ads, a key product focus for Facebook platform reps

 

Virginia Advertising

Media Planner and Creative Producer
December 2015 - Present

  • Research different databases to decide how resources should be allocated to which media channels to reach target goals most effectively and provide the most RO

  • Design final competition book and creative campaign executions using Adobe Photoshop and InDesign

 

Radical Advertising and Promotions, LLC                                                                                          

Strategist and Project Leader
January 2014 – Present

  • Conducted market research and marketing mix modeling, managed email campaigns and public relations

  • Communicated with clients to provide weekly deliverables and maintain strong customer relationships

  • Created designs and media presentations using Adobe Software (Photoshop, Illustrator, InDesign, Premiere Pro)

 

Dreyfus Advisors, LLC

Market Research Assistant
November 2015 - Present

  • Adapted market research reports and designed visuals for client presentations slides

  • Analyzed survey results by taking banner from study, studying the data and charting up insights

 

Jocassee Capital

Branding and Marketing Associate
October 2015 - Present

  • Created branding and marketing materials for a start-­ ­‐up hedge fund through a collaborative process

  • Researched industry standards for logos, one-­ ­‐pagers, presentations, and business cards for designs

 

FSAStore.com

Digital Content Marketing Intern
June 2015 – August 2015

  • Analyzed data and recommended strategy using VLookups and Pivot Tables in Excel

  • Designed Infographics and wrote blog posts for FSAStore and HSAStore blogs

  • Presented detailed social media campaign ideas for Facebook, Twitter, Pinterest

 

Beltology

Social Media and Digital Branding Intern
March 2015 – August 2015

  • Created and implemented social media strategy for Facebook, Pinterest, and Instagramz

  • Collaborated with Head of Digital on digital strategy, brand image, optimum channels

  • Grew Instagram followers for @Beltology from 10,000 to 12,000 and @BarbersAndBaristas from 0 to 800

 

Commonwealth Joe Coffee 

Growth Hacking Intern
September 2014 – December 2014

  • Increased SEO rankings by changing meta data and headlines on backend of Shopify site

  • Improved checkout language and process to maximize conversion through analyzing competitor checkout pages

  • Generated and analyzed Facebook advertising campaigns for coffee products; resulted in 17,500 impressions, 72 clicks, 51 conversions, a 71% conversion rate

 

Shoptiques

Graphic Design and Operations Intern
May 2014 – August 2014

  • Designed boutique email mailings and promotional banners for webpage using Adobe Photoshop

  • Photographed, edited, and authored street style blog The Muse

  • Found 300+ sales leads over the course of the summer for sales team


AlleyNYC

Marketing and Communications Intern
June 2014 –August 2014

  • Collaborated with SquadUp event organizers and AlleyNYC members

  • Photographed, and wrote editorial pieces for weekly startup showcase events and speaker events



Extracurriculars

Virginia Consulting Group

Co-Founder and Vice President
January 2014 – January 2015

  • Contacted and communicated with startup clients from cities all over the US

  • Led project teams to find business solutions for startups using the design thinking framework

Alpha Kappa Psi, Professional Business fraternity

Technology Officer
Fall 2013 – Present

  • Shaped direction of brotherhood with executive board, update chapter website regularly

  • Educated incoming members on consulting cases, marketing presentations, stock pitches, venture capital pitches, alumni networking, and more

Hackcville Media

Senior Producer and Marketing Manager
September 2013-present

  • Managed video production and storytelling from videotaping to video editing using Adobe Premiere Pro

  • Scheduled social media posts using Hootsuite when new content was published

Entrepreneurship Group at UVA

Vice President
November 2013 – May 2015

  • Organized speaker events and alumni meet-ups, tapping into UVA's entrepreneurial network

  • Coordinated student trips to startup offices in major cities like DC, NYC, Richmond, etc

Inkstone Literary Magazine

Editor-in-Chief and Production Manager
September 2013 - May 2015

  • Managed process of collecting submissions and entire production of magazine from design to print

  • Planned end-of-year reception event, handling venue, catering, and marketing efforts